Watching TV in virtual reality seems like a far-off fantasy, but it’s much closer to, uh, reality than most of us probably realize.
The stuff you would dream about as a child is now tangible: Yes, you can put on a virtual reality headset and enter another world. Yes, there is a multitude of VR video games in which you can get lost. But what’s the story with VR TV? Why haven’t we seen more of that?
The TV Has Become More Personalized
Years passed, television became cheaper and smartphones appeared, adding a variety of video and music. Internet and Youtube give an opportunity to watch any clip and video on your demand.
Today we can say with confidence that the traditions have changed beyond recognition. Our families are still going to the living room to watch TV channels, but for example, children prefer watching content from the Netflix platform. Television has become more individualized and research conducted by us reflects this trend, indicating that almost 60% of consumers around the world prefer to watch content on demand at a convenient time.
Can Virtual Reality Change the Television?
It seems that only new technology can potentially rekindle the fire of television and bring back the tradition of watching television with the whole family. Probably virtual reality can satisfy needs in cartoons, romantic films, comedies and ever erotic ones.
Virtual reality will be the foundation for watching television of the future
More than 55% of users of virtual reality technology are confident that virtual reality will become the basis for interaction with television in the next five years and our research shows that more than a third of consumers around the world can become users of virtual reality by that time. Film and TV studios have experimented with putting both 360-degree and traditional video into headsets, and part of the priority has been to create social experiences so people who don’t live near each other can still watch TV together.
Moreover, virtual reality will not only set the tone for social viewing, but it will also give viewers the opportunity to receive sensations at home similar to those they experience when watching movies in cinemas, even if there are no screens in their homes! For example, watch live broadcasts of football matches, feeling yourself in the stadium, among a crowd of fans!
Today we are no longer a fan of daytime dramas on TV. However, if virtual reality technologies allow us to roam inside the scenes of the telenovela and watch them with my relatives (despite the fact that today we are separated by thousands of kilometers!), we will gladly accept such a future!